How to Create Videos to Increase Insurance Sales
As the internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.
WHY create a video
Visual – Videos make a personal and emotional connection that can easily be lost in a textual environment.
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Monday, June 21, 2010
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See How Insurance Agents Use Online Video in Their Marketing
As the internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.
WHY do agents use online video ?
To interact with their customers and prospects. Videos have a visual component that can make a pers...
Friday, June 18, 2010
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Referrals - 5 Sure-Fire Ways to Increase Website Referrals
With 73% of insurance consumers using the internet
to research auto insurance last year, increasing your ability to be found online
is a critical component to compete in today’s environment.* One of the primary
drivers to increase your online visibility is to increase your ranking with the
search engines, such as Google and Yahoo. A heavily weighed factor used by
search engines to determine your placement on a search results page is the
number of external websites that refer back to ...
Tuesday, March 16, 2010
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Ever Googled Your Insurance Agency Name
Ever wonder what exactly makes up the pieces of the search results you see at
Google? Before that question can be answered, the process of how Google
delivers results must be understood. There are three key processes in delivering
search engine results.
First, Google "crawls" the world wide web and accumulates information about
websites and their content. The program Google uses to accomplish this task is
referred to as Googelbot. Googlebot uses an algorithmic process ...
Monday, February 15, 2010
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Growing an Agency with Interactive Marketing
Consumers have been subjected to "one-size-fits-all" marketing campaigns for decades through traditional marketing efforts such as television, radio, telemarketing, and yellow page ads. Today's consumer though, has several options to block the ads from reaching them. For example, caller-id and "do-not-call" lists are limiting telemarketers' efforts; TIVO and satellite radio reduce consumers' exposure to television and radio ads; and yellow pages are being replaced with online searche...
Monday, January 18, 2010
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