Using Agency Quote Volumes for Success
There are many things insurance agencies need to do to make sure their business is growing each year, and not shrinking. Many of these same activities can help an agency figure out if there is something wrong that needs to be tweaked within their process. One of the most valuable steps you can take to monitor your business growth and identify areas that need a little push is to monitor your quote volume.
When you monitor your quote volume, you look at the quotes your producers were asked to g...
Thursday, April 21, 2011
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8 Tips to Optimize Your Website For Google
With a majority of insurance consumers starting their research online, building a website is a positive step forward in an agency’s marketing strategy. However, just because you build a website, does not guarantee visitors will come. Capturing a portion of the online market will require an Internet Marketing Strategy.
One area of that strategy should include search engine optimization, which is the process of increasing website traffic from search...
Monday, April 18, 2011
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Holding Producers Accountable by Measuring Their Success
Your producers work every day to sell policies, but the quotes that they give prospective clients don’t always turn into revenues for your agency. It is important that you monitor your producers’ results in order to hold them accountable and give mentoring where it is needed because a successful producer is a happy and profitable producer.
How to Calculate Closing Ratios
One of the best ways to determine how successfully your producers are doing their job is to monitor their closi...
Monday, April 04, 2011
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Increasing Sales with GeoMarketing
One of the keys to effective selling is to know your market. The more you know, or understand, about the individuals you want to sell insurance to, the better your chances of communicating with them in a way that appeals to their needs and makes them open to taking out a policy. Because not only will they better understand why they need an insurance policy, they will also trust your ability to deliver a product that meets those needs.
GeoMarketing is a term generally used to describe a type of ...
Friday, April 01, 2011
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Increasing Sales with GeoMarketing
One of the keys to effective selling is to know your market. The more you know, or understand, about the individuals you want to sell insurance to, the better your chances of communicating with them in a way that appeals to their needs and makes them open to taking out a policy. Because not only will they better understand why they need an insurance policy, they will also trust your ability to deliver a product that meets those needs.
GeoMarketing is a term generally used to describe a type of ...
Friday, March 25, 2011
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